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Pillars of Successful Instagram Business

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Instagram has become the go-to social media platform for promoting businesses because of how influential it is. Since its content is mainly comprised of images and videos, the business can achieve the kind of engagement they want with their customers.

There are over 800 million users on Instagram, and with the right strategies, you can target your ideal audience. Getting even a small fraction of all Instagram users to notice your brand is enough to grow your business exponentially.

If you’re in a startup business, you can rely on Instagram for brand awareness. In today’s digital-first world, it is not enough to deliver quality products and services. You also need to use social media networks to get the word out. Otherwise, how else will people know about your small business?

To become a real contender in today’s saturated market place, you have to give prospective customers valid reasons to choose you over other businesses. To start off on a good note, seek business plan writing services, so you have a flexible business model to work with. 

With a solid social media presence, customers have an easy time reaching you when they need the products you offer. Here are insights into what you need to do to become the go-to brand on social media.

1.     A Flexible Growth Strategy

Before you can make it as a big brand on Instagram, you need to have a flexible growth strategy. With such a plan in place, you can ensure that you not only blow up at the moment but stay relevant for years to come.

Many businesses have failed because they catered for the here and now alone. A business can only be well-established if you think about the future as well.

Since you’re on social media platforms, establish how many followers you want to attract and how you go about achieving this goal.

2.     Content

Content is, and will always be king on all social media platforms. Even though Instagram specializes in images and videos, the captions that accompany those posts matter.

You need to take your time creating captions that encourage engagement. Ensure that every word you use contributes to your overall objective.

3.     Branding

Branding plays such a huge role on Instagram, and the sooner you realize this, the better. You cannot achieve success on Instagram if you don’t have a well-known brand.

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Use your brand image to give prospective customers a memorable and lasting impression of your business so that they come back.

An effective brand strategy is one that elicits an emotional response from your followers. As a small business, your efforts should be geared towards increasing visibility on all social networks. Once you establish a brand voice, stick with it so that people are not confused about what you stand for.

4.     Engagement

If you’re Instagram goes for days without receiving engagements from your followers, there is something you’re not doing right.

Engagement is how you measure the effectiveness of your growth strategy. Followers should react to your Instagram presence positively or negatively because you need insights on what you need to improve.


These four pillars of success help you determine if you’re going in the right direction. Make sure you use all insights to improve your business model.

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